Andrea Wolinetz Joins Facebook SPMD Shift as VP of Agency Partnerships

By David Cohen 

ShiftNewGraphic650Social marketing platform Shift, a Facebook Strategic Preferred Marketing Developer, has a new vice president of agency partnerships: Andrea Wolinetz, former managing director of connected platforms at PHD.

Wolinetz will be based in Shift’s New York office, where she will help develop senior-level partnerships with advertising agencies and drive adoption of the Shift Open Marketing Cloud.

At PHD, she oversaw ongoing growth and expertise in social media, search, mobile and gaming and analyzed the interconnectedness between social, mobile, search, gaming and all other media channels, with clients including Carnival Cruise Lines, Ferrero Rocher Brands, GlaxoSmithKline and HBO.

Prior to PHD, she was a partner and group director at MEC Global.

Shift Co-Founder and CEO James Borow said in a release announcing Wolinetz’s arrival:

Andrea is one of smartest people in digital advertising. Her experience working with agencies and her understanding of the social media landscape will help Shift continue to build the best technology for our agency partners.

Wolinetz added:

I’ve spent many years helping brands build and execute their marketing programs, in some cases not as efficiently as they could have been due to lack of technology and education. I’m excited to join one of the leaders in the marketing software space and begin to combine my knowledge of the agency world with Shift’s tech-driven culture to influence continued adoption and innovation.