The Anatomy of an Effective Marketing Brain [Infographic]

The combination of left-brain analytical (or data-driven thinking) with right-brain creative (or content-driven thinking) is the secret to optimizing marketing in today’s digital space.

HarteHanks created the following infographic to demonstrate how successful online marketers use whole-brain thinking, a combination of analytical and creative thinking.

Left-brain data:

• Application — Companies that put data at the center of marketing and sales decisions improve marketing ROI by 15 to 20 percent.
• Strategy — 66 percent of marketers cite acting on data to improve marketing performance as a top priority.