Analytics Now Available for App Links

Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.

AppLinksAnalytics650Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.

The most important item for developers was the addition of analytics for App Links, and Facebook said in the debut post on the App Links blog:

We’ve partnered with Mixpanel, Parse and Facebook to provide an easy way for developers to measure their App Links traffic.

Facebook Software Engineer Gen Wang went into far more detail in a post on the Facebook developer blog:

Today we are launching updates to App Links to make it easier for developers to analyze and segment their mobile traffic.

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