SURVEY: Facebook Mobile Ads Still Need Work, And Video Ads May Meet Resistance

Despite Facebook’s emphasis on mobile advertising, a recent survey by global marketing consultancy Analytic Partners found that 85 percent of Facebook users would be more inclined to read or click on a News Feed ad when accessing the social network via desktop than through mobile devices.

Despite Facebook’s emphasis on mobile advertising, a recent survey by global marketing consultancy Analytic Partners found that 85 percent of Facebook users would be more inclined to read or click on a News Feed ad when accessing the social network via desktop than through mobile devices.

The survey of 735 Facebook users aged 18 and over also found that:

  • 47 percent of Facebook users “occasionally” pay attention to or click News Feed ads.
  • This finding was not a good sign for Facebook’s impending launch of video ads: 83 percent of respondents said they would find any kind of videos that automatically play in their News Feeds to be intrusive and would likely ignore them.
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