Ampush Report: Mobile Ad Spend Hit All-Time High in Q4
According to Ampush's Q4 2014 report, mobile advertising spend on Facebook & Twitter among their clients hit an all-time high in Q4, a 290 percent year-over-year rise.
Facebook, Twitter, Pinterest and other social sites know that people are increasingly checking new posts and notifications from their phones. Advertisers in Q4 knew this, too.
According to Ampush’s Q4 2014 report, mobile advertising spend on Facebook & Twitter among their clients hit an all-time high in Q4, a 290 percent year-over-year rise.
The report laid out some key guidelines for mobile-focused advertisers this year:
It’s All About the Data. Facebook and Twitter’s data-driven targeting tools – Custom Audiences and Tailored Audiences, respectively – have proven incredibly effective for pinpointing brands’ most valuable audiences.
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