REPORT: Mobile Ad Budgets for Facebook, Twitter Soar in 3Q
Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.
Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.
Ampush examined data from third-quarter-2014 Facebook and Twitter campaigns across its portfolio of advertisers — which include brands involved in gaming, e-commerce, travel, financial services, consumer packaged goods and other verticals — and its other findings included:
- Cost per thousand impressions on Facebook and Twitter rose to $4.90
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