AmEx Teams up with Uber to Launch First Mobile Loyalty Program

By Christie Barakat 


American Express announced the launch of a new technology integrated into Uber’s mobile app that lets Membership Awards program members earn twice the points or use them for Uber rides.

“This is the first time that consumers can use loyalty reward points seamlessly in-app and in real time for on-demand transportation in this way,” said the American Express press release.

Eligible AmEx card members who are also Uber members enrolled in the Membership Rewards program can:

  • Download the latest version of the Uber iOS app
  • Tap “Enroll Me” when prompted with the Membership Rewards in-app promotional screen
  • Select an Uber ride type and set pickup location; choose to “Earn 2x Points” or “Use Points” in the Uber app for each ride

As part of the launch, Uber is offering a new incentive program called the Sixth Star Awards, which recognizes excellence in driver partners. Each week, Uber will select one driver to receive an award and special prize valued at $1,000.

According to a report last year from Forrester Research Inc., U.S. mobile payments could more than quadruple to about $90 billion by 2017.

Mobile technology combined with Merchant Customer Exchanges (retail giants developing their own mobile-commerce systems) are threatening card networks and the life span of plastic cards.

Visa and MasterCard are working on digital and mobile-payment processing systems of their own. And tech firms like PayPal and Apple are reportedly exploring their own mobile-payment networks.

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