'America 2049' Adds Activism To Facebook Game
Some 5,372 people have been playing this game launched on April 4 that involves fighting against human rights violations in the year 2049.
Some 5,372 people have been playing “America 2049” since it launched on Facebook ten days ago. The game infuses activism into a science fiction scenario, as the objective involves fighting against human trafficking and other rights violations.
The social game’s premise, which is a bit of a social experiment, is not surprising considering it was produced by Breakthrough, a human rights organization that promotes equality, dignity and justice through pop culture and media campaigns.
As agents of the Council on American Heritage (which has its own fictional website), players of “America 2049” uncover clues to complete missions in an attempt discover how the world got so mangled and how to untangle the mess.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in