AMC's Twitter Campaign Bumped Up Ratings By 25 Percent
AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
According to MediaPost, AMC is seeing great results for its Twitter campaigns for “The Killing”, “The Walking Dead” and “Breaking Bad”.
Both “The Killing” and “Breaking Bad” were advertised using tweeted links, and saw click-through-rates as high as 0.4 percent. And while Twitter often claims a 3-5 percent engagement rate, this usually includes click-through-rates and retweets and @mentions of the brand.
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