Amazon Introduces Video Gift Cards

Working with JibJab, the company know for Office Max’s Elf Yourself campaigns of years past, Amazon lets shoppers create these gift cards with 50 different video templates to choose from. Shoppers can purchase digital gift cards and then create videos using a photo of their face, which is superimposed onto the template video animation including the “Elf Snowball Fight,” “Pilgrim Song,” “A Christmas Carol,” and the “Roller-skating Disco Birthday.”

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