Amazon To Sell Less Kindle Fires Than Expected: Pacific Crest

Amazon is expected to sell 2 million Kindle Fires in Q1 2012, which is less than the 2.2 units which has been predicted, according to Pacific Crest analyst Chad Bartley.

Bartley’s conclusions come from an intent-to-purchase survey that Pacific Crest conducted among consumers. Mac Observer has more: “In the brokerage firm’s Q1 survey, some 4.9 percent of respondents said they intended to buy a Kindle Fire tablet. In the Q2 survey, which was just conducted, that number had declined to 4.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in