79% of UK Consumers Use Kindle

Seventy percent of UK consumers use Amazon to download eBooks, according to a new report Ofcom and Kantar Media. According to the report, which looked at media consumption in the UK March-May 2013, Kindle dominated as the service used to download or access eBooks in the past three months. Apple held a very distant second place with 9 percent of UK consumers using it to download eBooks. A Google Search and eBooks.com tied for 4th and 5th place at 6 percent of consumers using these channels.