Sign Of The Times? Amazon Kindle Fire Press Release Composed Of 14 Tweets

The world of public relations has arguably been more shaken up by the rapid growth of social media, certainly in terms of brand marketing, than any other business.

Indeed, more than one PR rep I’ve spoken to has told me that platforms such as Twitter and Facebook have essentially removed the need to send out the once-reliable press release – increasingly, recipients are more likely to read and respond to PR updates sent on social media platforms than they are good, old-fashioned email alerts.

It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in