How Facebook Helps Amazon Make Shopping Social

Yet another large retailer boosted its Facebook integration just in time for the holiday shopping season, as Amazon announced new social sharing capabilities in an email to its customers.

Yet another large retailer boosted its Facebook integration just in time for the holiday shopping season, as Amazon announced new social sharing capabilities in an email to its customers.

Amazon customers who connect their accounts with their Facebook accounts can now:

  • Discover when their friends have reviewed items they are browsing, or added those items to their wish lists.
  • Easily share product purchases, products added to wish lists, or reviews.
  • Discover new products based on their Facebook likes.
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