Amazon Instant Video Comes To The iPhone & iPod Touch

By Megan O'Neill 

Starting today, Amazon Instant Video and Prime Instant Video customers will be able to watch the movies and TV episodes they rent and purchase on iPhone and iPod touch.  The company has released a free app that brings Amazon’s library of videos to these additional devices as part of a promise to customers that they can “Buy Once, Enjoy Everywhere.”

Anthony Bay, Vice President for Video says, “Our customers tell us they want the convenience of being able to watch all of their movies and TV episodes, wherever they are.  Today we’re excited to extend our ‘buy once, enjoy everywhere’ approach to iPhone and iPod touch users, giving customers the chance to enjoy more than 140,000 titles from Amazon Instant Video and more than 30,000 titles from Prime Instant Video anytime, anywhere.”

While you can’t actually purchase or rent videos via the Instant Video App on iPhone and iPod touch, you will be able to use it to watch the videos in your Watchlist and Video Library.  If you want to rent or purchase, you’ll have to browse the web on Safari from your device or purchase and rent movies from your computer and then watch them on your device.

According to a press release, “To watch movies or TV episodes from Amazon Instant Video on iPhone and iPod touch, customers can simply search for the content they’ve already rented or purchased from Amazon Instant Video—including the latest hit movies like The Dark Knight Rises, Brave and The Amazing Spiderman and the latest episodes from TV series like The Walking Dead, Sons of Anarchy and The Vampire Diaries.”

If you’re an Amazon Instant subscriber with an iPhone or iPod touch, download the app and let us know what you think!  Do you think you’ll be watching movies and TV shows on the go with the new app?

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.