Amazon.com Builds Social Media and Gaming Teams
Amazon.com has had its fun with the Internet retail business, and now it’s ready to take on social media and gaming.
Reuters reports that the largest e-tailer has hired John Yurcisin to become Director of Social Media. Previously, Yurcisin’s title was Vice President, Marketing & Analytics at OgilvyOne, the interactive marketing business owned by Ogilvy & Mather.
Yurcisin’s focus at Amazon is on strategy, customer relationship management, digital and mobile, according to Reuters.
Amazon is also creating a Social Games Group to compete with Zynga and is on a developer hiring frenzy.
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