Amazon brings "Billboard" app features to Appstore
Amazon is giving developers a new way to get noticed in the Amazon Appstore — large format features the company is calling Billboards.
As detailed today on the Amazon developers blog, Billboards are essentially Amazon’s version of the prominent app features Google and Apple use in their own apps stores to promote apps they find to be particularly interesting or noteworthy. Just like the app features already employed in Google Play and the iTunes App Store, clicking on an Amazon Appstore Billboard will take a user directly to an app’s listing page
Although the impact of receiving such a prominent featured position in an app store varies depending on the store, the type of app being featured, and whether or not the app in question is free or paid, the endorsement almost always results in a significant spike in downloads.
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