Local Businesses Generate Awareness, New Business via Facebook (Report)
Generating awareness and new business are the areas where small and midsized businesses are finding the most success on Facebook, according to a new report from Alignable.
Generating awareness and new business are the areas where small and midsized businesses are finding the most success on Facebook, according to a new report from Alignable.
The “social network for local businesses” polled more than 1,200 of its users to find out how they use Facebook for marketing, limiting participants to those from businesses in North America with fewer than 50 employees, and split evenly between business-to-business and business-to-consumer.
Other findings from Alignable included:
- 50 percent of SMBs relied solely on organic reach through Facebook.
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