How about this for an incentive: become a fan of Alicia Keys’ Facebook Page and you’ll immediately get access to her album which is being released next week. This is the first artist we’ve seen to make their album completely available via Facebook prior to going on sale. With “Empire State Of Mind” having been such a hit, the album exclusive “Empire State Of Mind (Part II) Broken Down”, should help drive sales starting next week.
Alicia Keys currently has over 1.3 million Facebook fans and many more are joining in order to gain access to the exclusive promotion which is sponsored by American Express and powered by Involver. In the past, MySpace was the destination of choice for most musicians to debut their album, however with Facebook’s larger audience, MySpace music should clearly feel threatened.
Facebook Pages have been previously used for hosting live music events, however album debuts are not exactly a regular occurrence on the site, despite having over 350 million users. What will be interesting to see is whether or not this decision by Alicia Keys’ marketing team will inspire other musicians to follow suit. Whether or not they do, you can take advantage of this new campaign by becoming a fan of the Alicia Keys page and listening to her new album.