Alcohol Companies and Social Media: A Dangerous Combination For Youth According to New Study
Social media is an exceptional advertising tool, and alcohol companies have benefitted from increased marketing opportunities, but a new study from the UK suggests youth are being negatively impacted by the combination of social media and alcohol promotion.
Social media is an exceptional advertising tool, and alcohol companies have benefitted from increased marketing opportunities, but a new study from the UK suggests youth are being negatively impacted by the combination of social media and alcohol promotion.
Charity Alcohol Concern is the United Kingdom’s “national agency on alcohol misuse campaigning for effective alcohol policy and improved services for people whose lives are affected by alcohol-related problems”. They have recently released a study which suggests alcohol companies may be targeting young drinkers through social media ads.
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