Alcohol Brands Testing New Age Verification Tool On Twitter

Prior to April 2011, alcohol brands were banned from advertising on Twitter. Now, they’re working with Twitter itself to come up with a way to verify their followers’ age and target their products to the over-21 tweeting crowd.

Speaking to AdAge, Twitter confirmed that it is working with social media management company Buddy Media to create software for alcohol companies wanting to spend their ad dollars on the 140-character network.

The problem that alcohol brands face when advertising on Twitter (as well as Facebook) is that they have difficulty verifying the age of their users.

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