We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the 2012 Paralympic Games? Alchemy Social, an Experian company, released a graph showing how popular fan pages attracted more likes through both events.
For pages between 500,000 and 3 million likes, Visa soared above the competition.
Daniel Gilbert, Alchemy Social’s head of insights, summed up the findings in an email to AllFacebook:
We have seen that during the Games, Olympics-related content contributed to most, although not all, of their posts. In some cases, it is the brands that drove the most interaction and engagement on their pages — such as Cadbury’s UK, BP Team USA, and P&G’s Thank You Mom page — that have also seen the biggest relative growth in number of fans, while others will have been driving fan acquisition using paid campaigns and looking to benefit from brand awareness through other channels during the games. Visa, which has posted no content during the Games on its fan page, has grown from 1 million to 2.5 million since the end of June.
Click on the image below to see the full-size infographic:
Readers: How did you interact with Facebook during the Paralympic Games in London?