How Often Do Facebook Fans Go To A Company's Online Store?

Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking "like," and actually visiting a business' online store.

Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.

Alchemy Social, a Facebook Preferred Marketing Developer, tracked avid engagers of the company’s Facebook page, those who were non-active fans, and those who were not fans of the business on Facebook to see how often they visited the company’s online store.

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