Alcatel-Lucent Begins BCAST Mobile TV Trial

Alcatel-Lucent is launching the first commercial trial that supports the Open Mobile Alliance’s BCAST Smartcard Profile mobile TV content protection standard, according to FierceMobileContent.

BCAST is a SIM-based copy protection system that lets content providers offer services like pay-per-view, pay-per-time and recorded content without fears of rampant piracy. In an application like this, content protection doesn’t really limit what the customer can do, at least not yet, so we’re not as violently opposed to it as we are DRM-encrypted music tracks, for example.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in