Mobile Advertising Platform Velti Acquires Air2Web For $19M in Cash
Velti, a publicly-traded mobile advertising company, agreed to buy Air2Web for $19 million in cash. It’s also adding to its equity stake in Chinese mobile ad exchange CASEE, which it acquired a partial stake in during 2008.
Air2Web is a mobile customer-relationship management company that Velti says has ties to financial industry clients like American Express, HSBC, Barclays Bank and Citigroup. Velti also said the company has relationships with carriers like AT&T and Comcast in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in