AgoraPulse Offers Low-Cost Facebook CRM Alternative
AgoraPulse is tailoring its entry into the customer-relationship-management field to small and midsized businesses, emphasizing its self-service interface and affordable pricing.
AgoraPulse is tailoring its entry into the customer-relationship-management field to small and midsized businesses, emphasizing its self-service interface and affordable pricing.
The French company counts McDonald’s, Sony Playstation, Virgin Megastore, Microsoft, and Paul Frank among its clients, and it said its goal is to compete with higher-priced offerings from:
The AgoraPulse platform offers features including:
- Turnkey marketing applications, such as quizzes, instant winners, contests, sweepstakes, and coupons;
- Automatic wall moderation;
- Real-time email notification;
- Post scheduling;
- Fan ranking and qualification;
- The ability to compare pages with those of competitors;
- Tracking of reach, clicks, leads, and earned media; and
- Social data capture and export capabilities.
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