AgoraPulse's Barometer Gives Facebook Pages A Measuring Stick
There are several ways to track Facebook pages' performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.
There are several ways to track Facebook pages’ performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.
AgoraPulse, which tracks page and post performance for brands such as PlayStation and McDonald’s, now offers Barometer for page managers who understand that their pages have certain averages for reach or engagement, but who want to figure out if that’s good or not.
AgoraPulse Founder and CEO Emeric Ernoult said he got the idea for Barometer during the ongoing debate about Facebook pages’ reach.
Ernoult
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