Agencies Seek to Drive Chrysler's Social-Media Strategy
Chrysler circulated requests for proposals for its social-media marketing to ad agencies including Sapient, AKQA and Publicis Groupe’s Razorfish, AdAge.com reports.
Incumbent Omnicom’s Organic is also in the running, according to AdAge.com.
Chrysler currently has Facebook pages for its vehicle brands and is on Twitter “in a rudimentary capacity,” according to AdAge.com.
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