Agawi announces Lighthouse Partner Program for AppGlimpse platform

Cloud streaming company Agawi has announced its Lighthouse Partner Program for the AppGlimpse platform, which provides interactive ads to players in a “try-before-you-buy” format. Players can try a few seconds of an advertised game or app, increasing user engagement as these ads offer an interactive experience that banner or video ads traditionally can’t provide.

The Lighthouse Partner Program will allow ad networks, advertisers and publishers to access this AppGlimpse technology, with the program offering what Agawi calls “attractive pricing and collaboration on ad unit design.”