AF EXPO: How The NHL Scored 2.2M Facebook Fans
The National Hockey League grew its Facebook fan base by 250 percent, said Perry Cooper, the NHL's senior vice president of digital media during the Wednesday keynote address at AF Expo.
National Hockey League Fans are younger, more affluent, and more tech savvy than those of the other major sports leagues, but the NHL’s Facebook page didn’t reflect those stunning demographics until Perry Cooper took charge.
The NHL’s senior vice president of digital media told the audience at our AF Expo conference how he transformed the league’s Facebook page into a medium for activating hockey fans.
He added a calendar of events to the page, then added teasers to editorial content on NHL.com,
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