For Brands, Social is About 'Finding Narrative in the Chaos'
At Advertising Week in New York, marketers discuss how brands are approaching digital with a lot of talk but little action.
Advertising Week is winding down in New York, but not before fitting in some last panel talks on the ‘burgeoning, inter-connected social media sphere,’ hosted by Crowdtap, Klout and NASDAQ.
Crowdtap’s own Sean Foster moderated a talk with Microsoft’s former creative director Gayle Troberman, Victors and Spoils’ CEO John Winsor and MRY’s CEO Matt Britton this Thursday, where they discussed consumer-brand dynamics and how brands and agencies need to adapt to the new ecosystem of digital marketing.
Foster began by talking about the “demographic tidal wave” that’s headed towards both advertisers and agencies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in