4 Ways To Incorporate Facebook Advertising Into Social Recruiting

Stéphane Le Viet, founder and CEO of Facebook social recruiting company Work4 Labs, shared four ways that Facebook’s recently introduced advertising options can be used as part of the recruiting process.

Stéphane Le Viet, founder and CEO of Facebook social recruiting company Work4 Labs, shared four ways that Facebook’s recently introduced advertising options can be used as part of the recruiting process.

In a post on The Work4 Blog, he wrote:

Custom audiences: Chances are you already have a talent pool outside of Facebook. Perhaps it’s an email list from your ATS (applicant-tracking system) or a recruiting event. If you want to reconnect with those potential candidates and drive them to your Facebook career site, you can turn your lists into custom audiences that can be targeted with Facebook ads.

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