Social Advertising Optimizer Sometrics Raises $4 Million
Sometrics helps social and other online gaming companies optimize the ads and advertising offers that appear to users. Its analytics software shows which ads are most relevant to particular users based on activity and demographic information. Things seem to be going well, as the company has raised a second round of funding.
Specifically, $4 million in new funding, on top of a previous $1.55 million. The new investor is Steamboat Ventures, a venture capital affiliate of The Walt Disney Company.
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