Advertising on Mobile? Display Your Ads At Lunchtime
Midday is when ad interaction rates peak on the mobile ad network. Equally, the click-through rates are at the lowest during the morning commute and early hours of the average workday. Lunchtime is also a popular time to catch mobile users to increase advertising response.
When do you think is the best time to run advertising on mobile phones? If you just read my article about automotive marketing on the internet, your answer would be evenings. Quite the contrary, if you believe the latest monthly data from Jumptap — midday is when ad interaction rates peak on the mobile ad network. Equally, the click-through rates are at the lowest during the morning commute and early hours of the average workday. Lunchtime is also a popular time to catch mobile users to increase advertising response.
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