Advertisers Will Soon Be Given Access To Twitter's Ad API To Post Large Volumes Of Ads
Reuters is reporting that Twitter will soon open up its advertising API to brands who want to automate and publish ads in bulk.
Reuters cites two sources familiar with the situation as explaining that as early as Q4 of this year, advertisers will have access to Twitter’s ad API. They’ll be able to use this API to “deliver large volumes of ads on Twitter.” As with most new features on Twitter, this will initially be rolled out to a small group of test advertisers before being offered to everyone.
As it is now, an advertiser has to talk to a salesperson from Twitter in order to set up an advertising campaign.
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