Advertisers Poised for Super Bowl Wins on Social Media
With social media set to dominate both the first and second screen view experience, advertising dollars could result in huge returns. Indeed, there could be far more winners this year than just the Seahawks or the Broncos.
It’s no big surprise that a massive live event like the Super Bowl would attract marketers. As DVR makes its way into more homes, it’s getting easier to skip the ads. But no self-respecting sports fan is going to tape the game to watch it later. More likely is that sports fans will be checking Twitter and other social sites during the commercials. That second screen viewing could mean big business for advertisers — whether they have mid-game commercials or not.
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