Ads Likely Coming to Instagram

Facebook is looking to monetize Instagram, said the company's VP of global marketing solutions, Carolyn Everson, in an interview with Business Insider. Monetization, in all likelihood, means ads and other forms of sponsored content.

Facebook is looking to monetize Instagram, said the company’s VP of global marketing solutions, Carolyn Everson, in an interview with Business Insider.

Monetization, in all likelihood, means ads and other forms of sponsored content.

“Eventually we’ll figure out a way to monetize Instagram,” Everson told Business Insider.

“There are many brands that use Instagram right now to try to get a feel for how to engage with their followers. We will definitely be figuring out a monetization strategy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in