Filter This: Ads Officially Coming To Instagram
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
Executives from Facebook and Instagram have mentioned monetizing the photo-sharing network in the past, but there will likely be backlash from users, so Instagram broke the news gently in a blog post, promising to “start slow,” to deliver “high-quality photos and videos,” and to ensure that the ads “feel as natural” as the rest of the content in users’ feeds:
We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in