Ads Find Their Way To Facebook Search Bar
Many Facebook users bristled at the idea of news feed ads coming from pages of which they weren't fans. However, Facebook has pressed on with testing options to enhance revenue. The site recently launched a new way to place more ads on the site: sponsored search results. This was tested earlier this year, but it is now a full-fledged feature.
Many Facebook users bristled at the idea of news feed ads coming from pages of which they weren’t fans. However, Facebook has pressed on with testing options to enhance revenue. The site recently launched a new way to place more ads on the site: sponsored search results. This was tested earlier this year, but it is now a full-fledged feature.
Now companies can buy sponsored search results, similar to sponsored stories. Here’s what it looks like, if you haven’t seen it yet:
A Facebook spokesperson released this statement about sponsored results:
We have launched a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook.
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