AdRoll Announces Self-Service Retargeting For Facebook News Feed Ads

AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users' activity off of Facebook.

AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.

AdRoll customers can now choose to target their ads on the Web, on the sidebar of Facebook, or in Facebook’s News Feed. Retargeting is when users are shown ads based on their browsing histories.

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