Adroit Digital: Over half of consumers plan to shop for Valentine's Day gifts online or on mobile this year

Advertising company Adroit Digital has released its latest report, analyzing the upcoming Valentine’s Day holiday, and how mobile users plan to engage with their phones to research and buy presents online, and on their mobile smartphones and tablets.

The report targeted a random sample of US adults aged 18 or over, who own both a smartphone and a traditional computer. The study found 59 percent of consumers plan to purchase their Valentine’s Day gifts online this year, as opposed to heading out to stores.

The report showed men and women have different plans for the timing of their shopping activities, with 47 percent of men saying they’ll make their Valentine’s Day purchases during the first week of February, compared to only 27 percent of women.