Facebook’s Preferred Marketing Developer program added some Turkish flavor with its addition of Istanbul-based Adphorus, an ad-optimization platform that uses the social network’s ads application-programming interface.
Adphorus, which said it specializes in performance marketing and offers algorithmic optimization and marketing automation to maximize conversions, received a PMD badge in the Ads category.
Adphorus Co-Founder and CEO Volkan Çağsal said in a release announcing the company’s new PMD status:
We are excited to be part of the Facebook PMD program. Adphorus is dedicated to developing products that help performance marketers to get the best possible return on their Facebook advertising spend. Our platform is built for performance marketers, and our special focus on the EMEA (Europe, Middle East, and Africa) region helps us work closely with our clients.