Adknowledge’s social media platform AdParlor has been named a Twitter Ads API partner, one of only a select handful of companies that boast that designation in addition to being a Facebook Strategic Preferred Marketing Developer.
Users of AdParlor’s platform can now tap into cross-channel insight that benefits digital ad initiatives across all networks, not just one in silo.
To wit, AdParlor General Manager Mladen Raickovic said in a statement,
“Marketers today are looking for a comprehensive solution, designed to provide insight into each initiative. With the addition of Twitter, we’re one step closer to becoming the social platform for the next generation of brands and marketers on a global scale.”
Indeed, utilizing a one-stop-shop approach to online and social advertising saves brands time and money and maximizes ROI. If you could inform your Twitter advertising with insights from your Facebook advertising, why wouldn’t you?
AdParlor’s new status as an official Twitter Ads API partner means that advertisers can tap into AdParlor for optimized ad targeting, campaign management, and efficient scaling on Twitter.
(Twitter Advertising image via Mashable.)