AdParlor Says U.S. Facebook Ad Prices Dropped 14%
AdParlor says that the average price for U.S. Facebook advertisements priced on a per-click basis has dropped by 14 percent over the past quarter.
AdParlor says that the average price for U.S. Facebook advertisements priced on a per-click basis has dropped by 14 percent over the past quarter.
The company’s Chief Executive Office Hussein Fazal emailed us the infographic that appears at the very bottom of this post. He explained via email:
Those numbers are actually pulled from Facebook suggested bids. Suggested bids were pulled roughly 100 times per day over the reported period and averaged out. It is hard to say the real reason for the fluctuations.
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