AdParlor: Mobile Facebook Ads Are Effective, Especially On Android
As Facebook Co-Founder and CEO Mark Zuckerberg wonders how the company can make money off mobile users, there's some good news out there. New numbers from AdParlor, which manages Facebook ad campaigns for companies such as American Express and Audi, show that more people are clicking on mobile ads than desktop ads.
As Facebook Co-Founder and CEO Mark Zuckerberg wonders how the company can make money off mobile users, there’s some good news out there. New numbers from AdParlor, which manages Facebook ad campaigns for companies such as American Express and Audi, show that more people are clicking on mobile ads than desktop ads.
Some key figures from AdParlor’s newest report:
- AdParlor saw 13 times the click-through rate on mobile ads compared with desktop ads.
- Click-through rates are about 15 times higher on mobile ad campaigns than non-mobile ad campaigns.
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