AdParlor Introduces Facebook Ads API Service for CPI Advertisers
AdParlor, a company that has long provided advertising services on Facebook, is launching a new product today that lets developers buy installs in bulk through Facebook’s performance advertising system. Like a number of other companies, it is providing this service through Facebook’s Ads API — but it’s adding its own app install conversion tracking features on top.
The company’s “optimization engine” creates hundreds of ads and adjusts bids for them to bring in high-quality installs at lower rates than otherwise.
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