Adotomi Launches Mobile App Tracking Program for Facebook Advertising
Facebook Preferred Marketing Developer Adotomi announced Tuesday that it has launched a program that tracks actions within mobile applications that originated from Facebook ads. The Adotomi Universal Mobile App Tracking Platform allows advertisers to see how effective their Facebook ads are through the lens of their mobile apps.
Facebook Preferred Marketing Developer Adotomi announced Tuesday that it has launched a program that tracks actions within mobile applications that originated from Facebook ads. The Adotomi Universal Mobile App Tracking Platform allows advertisers to see how effective their Facebook ads are through the lens of their mobile apps.
Through Adotomi’s program, companies can track multiple actions throughout the conversion funnel and get a better sense of how their mobile apps contribute to return on investment. The first three mobile app tracking providers to integrate with Adotomi were HasOffers, Ad-X, and AppsFlyer, but others are in the works, as well.
The program is already in use by some of Adotomi’s top developer clients, such as Playtika, a startup company in the online gaming industry.
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