Adoption of Facebook's Atlas growing quicker than Google's DoubleClick

Not long after Facebook re-launched its robust advertising measurement platform Atlas, adoption has boomed. According to Datanyze, more websites added Atlas technology than Google’s DoubleClick in both October and November.

In October, 34,589 websites added Atlas as their ad server, compared to 33,873 for DoubleClick. So far this month, more than 27,000 websites have added Atlas (though it has also been dropped by more than 13,300 sites), compared to roughly 13,000 who added DoubleClick. Datanyze tracks roughly 25 million websites.

Currently, Atlas has 15.6

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