Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
Enright-Schulz wrote:
One potential benefit for marketers is that with the more prominent following feed option, users will be able to discover more content from the brands and celebrities they follow — content that today is often hidden between stories from friends and family that users may be more likely to engage with.
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