Beta Release of Adobe Social App Allows Marketers to Handle Facebook, Twitter Campaigns
Adobe, a Facebook Strategic Preferred Marketing Developer, announced a series of mobile-related additions to its Adobe Marketing Cloud, including the beta release of the Adobe Social App for iPhones.
Adobe, a Facebook Strategic Preferred Marketing Developer, announced a series of mobile-related additions to its Adobe Marketing Cloud, including the beta release of the Adobe Social App for iPhones.
The application will initially support Facebook and Twitter, and it will allow marketers to:
- Publish, route and approve social content in real-time.
- Upload assets, including photos.
- Capture and share ideas with internal teams.
- Suspend posts during crisis situations.
- Leverage automated campaign tracking to measure social impact on downstream conversions.
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